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R ome was not built in a day.

So long-term business growth will not happen overnight. It takes patience, time and consistency.

You need to be perceptive enough to handle all your resources and make a robust business strategy. It’s commonly witnessed that only a few startups survive the first 5 years in business. Out of this cohort, a handful lose their sustainability within the next 10 years. This calls for being aware of the strategies that’ll help you survive for the long term in the market.

Whether you’re a startup or established company — here is the sneak peek into the step-by-step guide for attaining long-term business growth.

Evaluate the Market

Market trends are always changing. You have to do in-depth market research and carve out the growth plans that suit your business marketing needs. If you’re a clothing brand, then let me be very clear… fashion keeps on changing. You must be well aware of designing unique quality apparel that cultivates longevity in the market. Certain styles will never go out of fashion, but you need to be very particular about the design so that your business stays in the market for the long term.

Devise a Growth Strategy

Study the market profoundly and acknowledge the trends. Check. It also helps to devise a growth strategy. Define the time for each plan based on the critical trends that may influence your business strategy. These can be:

  • Industry developments
  • Political landscape
  • Economic stability in the markets
  • Consumer insights

Set the benchmark for each parameter and devise the strategies to grow your business.

Identify Your Business Resources

Money is a business’s oxygen. Long-term growth requires financial flexibility and investment resources. Life is full of risk. Hence, keep your business’s balance sheet intact so that if there is a bit of market softness, you can secure your business. Bidding on the large projects is excellent, but you need to have enough funds to sustain working on the project.

Implement Your Growth Strategy

Implementing a strategy requires a process. It’s better to have a blueprint to avoid any legal shutdowns or slowdowns to your growth. Identifying future hurdles will make your journey easier and a bit more comfortable.

Everyone has a different story. What strategy makes your business grow? Comment your thoughts below. Or not. Up to you!

“There are 168 hours in a week-what you choose to do with them is up to you”

Joe Momoh

A digital marketing expert who gives key insights to companies around the globe on their digital marketing strategies, Joe has spent his career identifying tactics that achieve specific business outcomes across various channels, methodologies, approaches and buyers.