Brick-n-mortar isn’t dead. But e-commerce has revolutionized how people shop — with more shoppers preferring to shop online.
This trend has opened up many online business opportunities globally.
Making it tough for online businesses to differentiate themselves and make juicy profits.
Want to rise above the fold?
You need an advertising strategy that cuts through the noise.
Your e-commerce strategy is a plan that focuses on implementing workable executions that will promote and raise awareness for your brand.
Make it uniquely creative and you will attract more customers to your business.
You need to start by asking yourself some questions. . .
“Who are my target customers?”
“What are their needs and how am I fulfilling them?”
“What are the best digital channels that they’re hanging out on?”
These questions will give you a foundation to start buildinging your e-commerce advertising strategy.
Get your brand noticed with the following 5 strategies. Read on.
1. Content There, Content Here, Content Everywhere!
You are now a media company. Content marketing is a valuable component to building your brand.
It involves coming up with a mix of resourceful content that adds value to the visitors. Resourcefulness can come in 2 forms.
- Utility: Your content teaches people how to do something. Like how-to articles and guides.
- Entertainment: Your content provides people with escapism. Like producing a podcast or YouTube channel.
This free content will encourage your visitors to check out your products.
2. Make Search Engines Your Soulmate
If you have content — why not get rewarded for it?
Investing in SEO (Search Engine Optimization) is the best strategy that you can use to make your content friendly to search engines like Google.
Focus on the topics and keyword phrases that customers in your target niche are searching online and become a resource for that information.
Your online store will rank higher on search engines. And you will get the luxury of increased organic traffic — which translates to higher sales.
There are tools and plugins that can help you draft high quality content optimized for SEO. I’ll share those in a later article. Stay tuned!
3. Build Your VIP List
Email is still an important tool for marketing. You can garner a huge cult-like following if used correctly.
Have an email subscription option on your website. Do it. Now.
But for heaven’s sake. . . Don’t be spammy!
No sales heavy emails. Those go straight to the trash. Or worse yet — unsubscribed.
It’s okay to reach out once in a while when you have a new product or offer.
But the majority of your email marketing collateral should be value dense content. Remember — Utility or Entertainment.
Leave your email list wanting more.
4. Follow the Leader
Social platforms aren’t just for kids anymore. Social media is another great strategy to get more business for your business.
Facebook and Google ads are some extremely effective marketing options to push your brand and products out there.
The beauty of these ads is that you can target and retarget your ideal customer.
Down to where they live, what they like, how old they are, and so on and so on.
Creepy? Yes. Effective? Absolutely!
Partnering with prominent social media influencers in your target niche is another great strategy. You’ll be able to use their influence to siphon some attention to your brand.
More attention equals more sales.
5. Incentives Work
Referral programs are also a great way to boost your marketing efforts.
Give incentives to your past customers and encourage them to spread the word to others. Give rewards every time they bring or refer a new customer to your brand.
If you have an online store and are struggling to get customers — use these executions to build a successful e-commerce marketing strategy.
It’ll take your e-commerce business to the next level.
“There are 168 hours in a week-what you choose to do with them is up to you”
