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The e-commerce industry continues to grow and hundreds of online businesses are created daily around the globe. 

This growth of online selling has led to a sharp increase in competition. 

If you don’t market your online store well — you are likely to lose potential customers to your competitors. 

One of the best marketing strategies that you can use to get your brand and products noticed is through the use of social media platforms.

Below are 6 social media marketing strategies for your e-commerce website to drive traffic and increase sales. 

Read on. 

1. Use of paid Ads

Popular social media platforms such as Facebook, Twitter and Instagram are places where you are likely to find your target customers. 

You can create paid ads or produce great content for your online store as a way of reaching a wider audience. 

Use narrow contextual targeting to hone in on the customers that matter most to you. 

2. Create A Blog Section To Provide Important Information

Consider adding value to your e-commerce website visitors. 

Provide them with important information regarding the products that you are selling and “how-to” tutorials. 

When you make your website a resource for all matters related to your niche you will frequently get more readers who are likely to buy your products.

More content means better SEO. This will help you rank higher in search engines.

Your website must be resourceful and well-structured to gain good traction from visitors and search engines like Google. 

When you combine all this with a blog outreach strategy — you drive huge amounts of traffic to your site.

3. Invest In Micro-Content

Add in micro-content to your mix of marketing materials. 

Have very short videos and summary briefs that are able to pass your marketing message in a span of seconds. 

4. Working With Social Media Influencers

Work with prominent social media personalities who have a huge following. 

Make it a relevant collaboration where the majority of their audience are your target customers. 

You can partner with them by giving them free products to give feedback and mention your brand on their platforms. Or you can pay them. The choice is yours. . . or theirs. 

5. Writing press release

Get some media publicity too. 

You can invest in offering professional advice to media reporters — in return they’ll give a reference to you and your online business. 

You can also write a press release when launching a new product. 

Get it distributed to different social media channels to maximize as much exposure as possible.

6. Use Of Social Media Reviews

Getting reviews from your past customers is good social proof. 

It shows that your e-commerce business is legit and you sell high quality products. 

You build trust when new visitors come to your website and see other past satisfied clients who are endorsing your products or services.

They’ll feel safe spending with you. 

And there you have it. Make your e-commerce website a resource — you’ll attract more visitors to your store. Social media is a great platform to help you get more leads and conversions. Consider social media marketing as one of your marketing strategies that you can use to increase your online sales. 

“There are 168 hours in a week-what you choose to do with them is up to you”

Joe Momoh

A digital marketing expert who gives key insights to companies around the globe on their digital marketing strategies, Joe has spent his career identifying tactics that achieve specific business outcomes across various channels, methodologies, approaches and buyers.