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How LinkedIn Sales Navigator Can Benefit Your Property Management Company

By August 18, 2022No Comments

It is now simpler than ever to engage with prospects and find leads organically, thanks to social selling, which has completely changed the sales landscape. In order to identify and develop sales prospects, many people turn to LinkedIn, the go-to social platform for professional networks and connections.

But how exactly will this help you grow your property management company? First, it helps to understand exactly what LinkedIn Sales Navigator does. Then, you’ll be able to see how the attribute of this platform can benefit your property management business. 

What Is LinkedIn Sales Navigator?

The sales intelligence tool, Sales Navigator, enables virtual selling by letting salespeople establish and sustain relationships with their clients on a large scale. Sales Navigator integrates with other sales technologies (like CRM) to create a foundation of trusted, dependable, real-time data. It is intended to be the focal point and fixture for contemporary B2B sales teams.

The greatest version of LinkedIn for salespeople is Sales Navigator. To help you get in touch with the right decision maker at the perfect time, it includes a robust set of search tools, increased visibility into extended networks, and tailored algorithms.

What Can LinkedIn Sales Navigator Do For Sales Professionals?

Essentially, Sales Navigator assists sales professionals by carrying out many of the most important tasks associated with their field. These tasks are the driving forces behind a successful sales strategy – which, of course, is central to a successful property management business. Here’s what you can expect from the Sales Navigator platform. 

Increased Engagement

Connect and communicate with prospects in a setting that is prepared for business while utilizing the full breadth of LinkedIn’s messaging and content-sharing features.

Enhanced Targeting

Quickly discover customers, other professionals, and businesses that adequately fit the goods and services you provide. 

A Deeper Understanding 

To seize chances as they present themselves, keep an eye out for important developments of target accounts, such as decision-makers moving jobs or indications of buying intent.

Provide Powerful Search Tools 

Customize your settings with the advanced search tools to make Sales Navigator work for you. You can specify the kinds of leads you want to view based on area, industry, function, and seniority level using enhanced search filters and the Sales Preferences feature. The platform will start automatically surfacing accounts and lead recommendations based on these preferences.

Keep Tabs Of Potential Clients and Businesses

To receive real-time updates and alerts, save your most prospective accounts and leads. Additionally, you can create Custom Lists and take notes to distribute around the team.

How Can LinkedIn Sales Navigator Help Your Property Management Business?

Without understanding how the features of LinkedIn’s Sales Navigator provide useful benefits, none of this really matters. Knowing how to use these features effectively ensures you properly implement them into your marketing, sales, and outreach strategies. Here is how you can use this platform to grow and maximize your business. 

Advanced Search Filters In Lead Builder 

Finding qualified leads is one of the primary functions of a property management company. And Sales Navigator’s most appreciated function, Advanced Search, makes it that much easier to find the leads your business needs to deliver results. 

With Advanced Search, you can use over 20 filters to find exactly what you are looking for. These filters include:

  • Keywords 
  • Position Titles
  • Geography
  • Company Size
  • And Many More!

Save Your Searches

Have you found just the right search parameters to find your most qualified prospects? Make it as simple as possible to remember and continue to utilize your searches by saving them. Not only does this save you time, but it also helps you recognize which filters deliver the best results. 

You can even save your LinkedIn Sales Navigator searches and use them to generate comprehensive outreach campaigns. Rather than sending out your messages one by one, you can use the results of your saved searches to send out entire campaigns at once. This allows you to optimize your time while reaching out to new, potential clients. 

Keep Tabs On Prospects 

There is nothing more effective in sales and marketing than creating personalized outreach. You must maintain track of the people engaged in the purchasing process, exercise patience, recognize their particular goals, and more in order to work on an account efficiently. You can use Sales Navigator to tag and annotate each lead in your feed. 

Get updates and alerts in real-time for your most promising accounts. You can also make Custom Lists and take notes to share with your sales or marketing team. This allows you to stay close to the priorities and interests of your prospective clients without much effort, resources, or time spent on searching through numerous pages and sources. 

Use Existing Searches To Find Similar Prospects

Sales Navigator suggests comparable prospects, assisting you in finding new opportunities. When you find a lead using the Sales Navigator search features, select “View similar” from the drop-down menu by clicking the lead’s drop-down button.

Following that, you will see a list of leads from different firms with similar job titles or roles. This is a fantastic technique to broaden your search and find connections that weren’t previously known to you. This feature is particularly helpful for property management businesses by showing you new prospects you didn’t even know to search for. 

Final Thoughts 

LinkedIn Sales Navigator is a comprehensive platform that provides multiple functions that are particularly useful for property management businesses. Its most useful functions maximize your efforts to find leads and make effective connections. This is one of the most important strategies for a property management company as it keeps prospects moving through your funnel. While this platform offers many features and takes time to learn, there is no limit to the results it can provide when included in your marketing strategy. 

Joe Momoh

A digital marketing expert who gives key insights to companies around the globe on their digital marketing strategies, Joe has spent his career identifying tactics that achieve specific business outcomes across various channels, methodologies, approaches and buyers.