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O nline shopping has gained a lot of popularity globally and many sellers have now shifted to an e-Commerce business platform. Although many have succeeded in this venture, there are those who have failed to record any significant sales due to poor ecommerce design.

Visitors are attracted to a well designed, visually appealing and easy to navigate website. In order to increase conversions, the design of your ecommerce storefront should offer a simple and seamless purchasing process.

Would you be against more sales?

Use the following tips to create a stunning ecommerce website that easily converts visitors into buyers.

User Experience Is Essential

Always keep the end user in mind. Overall user satisfaction is paramount when it comes to online shopping. Ensure every element on your ecommerce website — including images, fonts and Call to Action buttons — is appealing and draws the visitor closer to making a purchasing decision.

Try a Minimalist Concept

Less clutter, the better. A simple design that is consistent and visually appealing can go a long way in building visitors trust and confidence. You can achieve this by reducing the amount of unnecessary elements and information, which might end up distracting your potential buyers. A simplified ecommerce web storefront with well-optimized images, texts and white spaces attracts more conversions.

Include Add To Cart Button

An “Add to Cart” button is one of the most important elements that every ecommerce website should have. Best practice is to place these buttons on the top right corner. The Add to Cart button gives users an easy time to add and filter their favorite products from the wide range of products you sell. The button should be made conspicuous by use of an easily identifiable icon that is easy to click by every visitor, on every device and browser.

 Use Of Quality Imagery

Since online shoppers don’t have the opportunity to physically examine products like in the typical brick-n-mortar business, they rely heavily on the product photos. Use of high quality imagery is one of the best design strategies that you can use to entice online shoppers. You can include short videos of the product functionality where possible. Having a pop-up box feature in your website can also help visitors to zoom in and have a better view of finer details on your products.

 Include Reviews And Testimonials

Research has shown that most online buyers read other customers’ reviews and testimonials before they make a buying decision. Have a number of genuine customer reviews and testimonials of individuals who have experienced your product or services. This builds trust and social proof. Include customer reviews and testimonial in every section if possible, to increase visitors’ confidence and conversions.

Use A Good Grid Typography

The grid style typography that you use in your ecommerce website will also have a direct impact on the user experience. For the optimal user experience, make your design styles to appear in the form of rows and columns. Each row and column should have sizeable number of products, which are well spaced for easy user navigation and browsing.

Include Contact Information

Contact information is another very vital element that you should never forget to include in your ecommerce storefront. Details such as your company name, location, email address and telephone numbers should be included in the “Contact Us” page. Such crucial information builds trust and credibility to your business. Since customers are assured that they can reach you in case they have any question regarding your products or services.

“There are 168 hours in a week-what you choose to do with them is up to you”

Joe Momoh

A digital marketing expert who gives key insights to companies around the globe on their digital marketing strategies, Joe has spent his career identifying tactics that achieve specific business outcomes across various channels, methodologies, approaches and buyers.