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S ocial media is for influencing. Not impressing people. 

Make it an engaging and relationship-building medium by providing value through entertainment or education. 

With billions of users present on social media, it’s become a crucial part of the business development strategy. It stimulates an engaging relationship with your present and potential audience. Whether it’s Facebook or Instagram, you can see people searching for brands that are solution-oriented rather than sales-oriented. 

Are you still standing on the sideline? 

Maybe now is the right time to acknowledge the important impacts social media could have on your business.

Start With Few Social Media Channels 

Instagram, SnapChat, Facebook, TikTok, Pinterest, Twitter… the list goes on. 

Feeling overwhelmed?

Start with a few social media channels. If you’re looking toward B2B partnerships, then LinkedIn is your casa. If you’re more consumer oriented, B2C, then Facebook and Instagram are your friends. 

Underline the next sentence. If you want. 

But remember: every platform has its own user psychology and mindset. People on LinkedIn are more geared towards business ideas and career advancement. While platforms like Facebook are more for catching up with friends and family. Your content should be contextual to the platform you’re using. Do not post the same thing across various platforms. 

Consistent Brand Messaging

Every social media platform has a different way to engage with audiences. 

However, brand messaging should be consistent. Familiarity breeds trust. 

Contextual content combined with consistent messaging across platforms — is the winning combination. 

Imagine if you visit a brand’s social platforms… let’s say Nike. Say their branding across each platform was different. Different messaging, tone, imagery, etc. 

Would that be confusing? 

Confusion causes friction. Friction causes less engagement. Less engagement equals less business opportunities. Bad! 

Visitors To Your Website

Social media also helps by attracting customers to your website. 

Many users scroll through your social media feeds before heading to your site. It gives them a glimpse of your brand and sneak peek into what the community is saying about you. 

Go Deep, Not Wide

There are billions of users operating on social media platforms. The right strategy will help you reach out to your ideal audience. 

Big numbers make everybody feel good. But 20,000 dedicated loyal followers of your business is way better than 250,000+ casual followers. Segmenting your audience and reaching out to your target audience with customized campaigns will support business growth. 

The crucial element in every business is maintaining healthy relationships. Social media is a great channel to understand and reach out to your target market without any hassle and with full confidence.

“There are 168 hours in a week-what you choose to do with them is up to you”

Joe Momoh

A digital marketing expert who gives key insights to companies around the globe on their digital marketing strategies, Joe has spent his career identifying tactics that achieve specific business outcomes across various channels, methodologies, approaches and buyers.