Whether you have a brand new or already established property management business, promoting your business is essential to growing your property portfolio. While many traditional marketing strategies require a substantial budget, digital marketing can offer the same successful solutions without the hefty price tag.
Digital marketing can seem intimidating, especially if you haven’t spent much time in the online space. But you don’t have to know every aspect of marketing your business online to do it well. In fact, you don’t even need to pay to promote your business on specific platforms.
Free promotion is a great way to test a new marketing strategy or tactic without the risk of an investment. Below are our five favorite ways to promote property management businesses online without spending a single cent.
If you already have a website for your property management business, you may be overlooking a powerful and free way to promote your business. What we are referring to here is content. Content is the optimal digital marketing currency.
While there are many different forms of both paid and organic content, you can use your website to create and publish blogs and videos that are optimized for your audience. By including relevant keywords, using SEO optimization tactics, and delivering valuable content to your industry, you can drive more traffic to your website over time.
This is a fantastic way to build trust with your audience and develop an authoritative voice. However, it is essential to keep in mind that web content is a long game — it takes time to rank on search engines and drive internet users to your site. Therefore, it is best to pair this strategy with other marketing tactics for optimal results.
Instagram And Facebook
The great thing about creating content and having a solid content marketing strategy is that you can repurpose it, and it will cost you nothing. Social media provides a way to directly communicate with your audience while also allowing you to develop an extension of your business without any additional cost.
There are many ways to share content with your social following, including:
- Reviews or suggestions from residents
- Support or charity work
- Training sessions
- New properties
- Team building events and exercises
- Videos featuring executives, company stories, or satisfied employees
- Employee recognition and advancement
- Introducing new employees
Not only does this allow you to develop a deeper relationship with your audience, but you can also attract potential clients through posting with geotags, hashtags, and even guest posts!
Contributing guest articles to prominent real estate websites in your area that are linked to your business is another excellent strategy to establish yourself as an industry expert. Having your work highlighted on reputable websites will increase your exposure, improve your reputation, and increase the number of leads you generate.
Guest posting allows you to introduce yourself to new audiences that already have an established interest in your industry. By sharing your expertise, you develop new relationships, increase exposure, and further solidify your standing as an expert within your market.
There are two ways to approach guest posting that allow you to reach both a local audience as well as something much broader.
- You can work with trusted local content creators and influential industry personalities to publish and promote your local content, or
- For a national (or international) audience, write strong yet broad content that is relevant to a more comprehensive reach of people
You’ve likely heard of LinkedIn, but did you know that it can be used for much more than just personal networking. It’s well worth the effort to construct a LinkedIn Business page as part of your property management promotional strategy because LinkedIn offers a sophisticated Business page option that can allow you to accomplish many of your goals at once.
There are so many benefits to creating and incorporating a free LinkedIn business page with your other promotional efforts. These benefits include:
- Sharing updates about your company’s activities, such as new hires, announcements, and the property solutions you provide.
- Promoting your unique business and branding with a fresh audience, one that is more professional and mature than most other social media networks’ audiences.
- Posting content from your website that has been shared, demonstrating your expertise as a property management specialist in your area.
Google My Business
It’s beneficial to have a Google My Business profile to aid in local ranking. This is a crucial aspect of your property management marketing strategy. Important information such as your business name, contact information, and location should all be included in your Google My Business profile.
Keep a close eye on your customer feedback as well. Having favorable reviews on your Google My Business page will help you grow your business through lead generation. Encourage your tenants to leave a positive evaluation of your services if you have a solid relationship with them. Positive feedback will aid in the long-term growth of your company.
You can leverage your Google My Business listing to get more leads if you have favorable client ratings. This is due to the fact that 84 percent of individuals trust internet evaluations as much as recommendations they would otherwise get from people within their inner circles.
The bottom line is you don’t need a massive budget to make an impact within this space. Promoting your property management business can be as easy as knowing the right platforms to effectively promote your business for free.
The most important thing to keep in mind as you try to promote your business through these cost-free strategies is relevance, consistent branding, and developing your content for the right audience. There is no limit to how much you can promote your property management business when you remove the obstacle of having to fit something into your budget.