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The e-commerce industry has revolutionized how people do business. New innovations are becoming necessary in order to win target markets. 

Online shoppers have advanced their expectations on what you deliver them. With more attention to convenience, security, competitive prices and variety.

Providing a great customer service experience should be your priority. 

Happy customers = repeat customers. 

Or at the very least, more referrals to your business. 

Consider these tips to be on your way to mastering the art of customer experience. 

1. Create A User-Friendly Website

Make your website simple.

Simple AND easy to navigate. 

Online shoppers like a website that has clear headlines, categories, shopping carts and CTA buttons well-arranged and easy to spot. 

Do not overcrowd your web store with uncategorized products.

This gives your visitors a hard time finding certain products. And a great excuse to leave your site without doing what you want them to do. 

Some simple tactics to enhance your user experience — Have white space. Include a large search bar. And visible filter bars. 

2. Offer A Personalized Experience

Think about it. We all love receiving something relevantly catered to us. 

Why stop at the shopping experience? 

Personalization is an element that most customers hold close. It influences their decision making process. 

Go beyond the normal email personalization. 

Start investing in more personalized offers, website content, product recommendations and even targeted ads.

3. Write Resourceful Website Content

Go a step further and invest in publishing informative blog posts and guides. 

This helps your website visitors understand your niche better. As well as shows you as an authority figure in the space. 

Your product description pages should also be well-structured. You only have a few seconds to make an impression. Allow the readers to easily understand your products and their benefits.

Don’t forget to add high quality photos. 

Compelling visuals with persuasive text is a deadly combination. 

Include past customer reviews and testimonials as social proof that you are a legit e-commerce business and you deal with high quality products.

4. Invest In A Smooth Checkout System 

One of the major causes of a high rate of abandoned shopping carts in e-commerce stores is a poor checkout process. 

Make it easy to buy from you. 

Make sure that the shopping cart is placed in a clear section of every page. So that customers have an easier time filtering the products that they need. 

Add as many checkout options as possible. Different demographics use different methods of payment. 

Smooth checkouts = bigger pockets. 

5. Always Provide Product Support

How many customer support channels do you offer in case a customer wants to contact you? 

Provide adequate contact channels such as email, live chat, telephone, product support pages and forums. 

When you have multiple contact channels customers will feel confident to ask questions regarding your products because they know that you will respond to them in the shortest amount of time possible.

“There are 168 hours in a week-what you choose to do with them is up to you”

Joe Momoh

A digital marketing expert who gives key insights to companies around the globe on their digital marketing strategies, Joe has spent his career identifying tactics that achieve specific business outcomes across various channels, methodologies, approaches and buyers.