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Get more customers.

Having a unique, clear and an engaging Call to Action (CTA) on your website is one of the most effective ways of boosting your marketing campaigns. People are always motivated to click on Call to Actions (CTAs) that are concise, visually attractive and have a direct message on what to expect.

Are you against Call to Action’s on your site that converts more visitors? 

Don’t worry because this is a common problem in web design.

Here are some valuable tips that can help you craft a killer Call to Action that will win the hearts and minds of your target audience.

Read on.

What is a Call to Action?

A Call to Action is a phrase or mechanism used in online marketing campaigns to tell your target audience what they need to do once they’ve clicked on your website. They’re used to convert website visitors into potential buyers of the products and services listed on your website or landing pages.

 Now, the list you’ve been waiting for.

Start Your Call To Action With The Desired Action

Don’t beat around the bush. 

Remember that the ultimate goal is to make your Call to Action be as concise and clear as possible. To do so, ensure that you use powerful verbs that stimulate an emotional response, impressive and straight to the point.

Your Call to Action description line should be brief but informative. Action words such as “Shop Here”, “Order Now”, “Download”, “Learn More” and “Subscribe” are perfect fit for specific industries.

Make It Personal As Much As Possible

Speak to your audience directly. 

People are attracted to things that offer a personal touch. Ensure that your Call to Action copy includes words like “I” and “You” where possible.

Anytime you incorporate such powerful personal words into your Call to Action copy, you are likely going to get more conversions from your website traffic as opposed to when using ambiguous words.

Good Design Is King In Online Marketing

User experience. User experience. User experience. 

When you’re dealing with online marketing, it’s good to know that people will first of all be attracted to the design of your website before they move to the content. 

That’s why creating landing pages and Calls to Actions that are visually appealing is a must for any business serious about increasing their sales.

Good design should have a contrast of colors that are brand, industry and targeted audience specific. Other considerations that you should keep in mind when designing your Call to Action is the shape and size relative to your landing page.

It Should Create Some Sense Of Urgency

Fear of missing out (FOMO) is a powerful motivator. 

It has been proven that Calls to Actions with a limited-time scale are more specific and creates some sense of urgency to the target audience. 

Online stores that promote Call to Actions with limited time sales and offers always attract more buyers as opposed to the ones that do not have an expiry date.

Place Your Call To Action In A Strategic Location On Your Website

Are you aware that the placement of your Call to Action can have an impact on your sales? 

Yes, it’s true. Read on.

Ensure that you have placed your Call to Action in a conspicuous location that is easily identifiable by your visitors.

It should also be relevant to the content on your website so that it makes sense to the reader. For instance — you shouldn’t place a “Buy Now” CTA in a section promoting free downloadable content.

Also ensure that the Call to Action takes the target audience to the right location as specified by the copy. As opposed to an irrelevant page or other dubious websites. 

Such small negligence can put-off many potential buyers. Thus costing you dearly.

“There are 168 hours in a week-what you choose to do with them is up to you”

Joe Momoh

A digital marketing expert who gives key insights to companies around the globe on their digital marketing strategies, Joe has spent his career identifying tactics that achieve specific business outcomes across various channels, methodologies, approaches and buyers.