If you aren’t familiar with Thumbtack, now is the time to dive in headfirst. Thumbtack is an online resource that connects customers with qualified professionals, reliable contractors, and of course, property management companies.
Thumbtack.com is a terrific place for property owners to find local property management companies to handle any type of home improvement project. One of the greatest benefits of the Thumbtack platform is that it streamlines the process of finding and hiring the professionals a property owner needs to optimize their business.
Thumbtack is better than other sites like Angi since it works for both people looking for property managers as well as seeking additional business, which is one of its many wonderful features. Understanding how to promote your business through the Thumbtack platform provides a fantastic opportunity to generate new leads.
What Makes Thumbtack Unique?
Knowing what it is about Thumbtack that sets it apart from its competitors is essential to know when learning how to effectively promote your company on the platform. Here are a few things to keep in mind as you begin promoting your property management business.
All Locations Need Their Own Account
Because service requests are routed to the selected email, if you have multiple property management locations, each one needs its own Thumbtack sign-in. Because service requests are sent directly via email, Thumbtack requires a separate contact for each satellite.
There’s No Search Feature
There is no method for individuals to look for your business using the name of the corporation. In fact, the website doesn’t even have a search box. Based on their answers to the questions, Thumbtack selects the company they believe best meets the demands of the customer. This ensures your leads are prospects’ needs best fit your business.
There Are No Review Or Recommendation Minimums
Businesses must obtain a specific number of reviews or recommendations before becoming active on other professional platforms. With Thumbtack, such is not the case. Just register. Your profile will go live, and you’ll be able to start getting recommendations after a few days of processing. However, reviews undoubtedly aid in increasing recommendations and consumer choice for your business.
How To Promote Your Property Management Business Using Thumbtack
Thumbtack works differently from other platforms in the sense that your company is presented to potential customers in a much different way. Essentially, jobs are sent to your company, at which point you send a bid back to the prospect. But this doesn’t mean there aren’t steps you can take to make your company stand out from the competition.
#1 Start With The Prospect In Mind
When using Thumbtack as a customer, you first specify the type of service you need to be done, such as plumbing, roofing, property management, or something else. When a customer searches for a business like yours, the results will be filtered by those basic parameters.
The outcomes are determined by variables like:
- Keyword Search
- Unique Services
This alone demonstrates how crucial it is to carefully put up your company listing. The details you provide there will aid clients in finding you. If used correctly, Thumbtack can deliver qualified leads to your property management business.
#2 Make Your Profile Stand Out
In light of this, you must make a Thumbtack listing that enhances the attraction of your company to your target market. You should include as much information as you can on that listing page and utilize a unified tone throughout. That implies that it needs to contain elements like:
- A Detailed List Of The Services
- Brand Symbols
- Contact Details
- Enticing Images
Try to imagine someone who has never learned of your company looking at your business listing. Is it simple to understand what you do and how you differ from your rivals? What areas do you excel in?
#3 Keep Your Description Clear And Concise
Although it shouldn’t be overly detailed, your explanation should have enough details to be useful. Your visitor should be able to quickly understand the purpose and methods of your business. Look for ways to convey the distinctive qualities of your business in every aspect of the messaging on your profile page.
#4 Select A Great Profile Picture
Selecting a picture for your Thumbtack profile is critical, but you don’t want to choose one that doesn’t accurately represent your business. In the absence of a listing photograph, your profile will be deemed “incomplete” and won’t appear in search results. You can also include a thorough summary of your products and services. Your company’s overview should be succinct but interesting.
#5 Carefully Choose Keywords
Include the keywords that are most pertinent to your services or goods. Even though you might not have a lot of them, they ought to be strongly tied to your services. For instance, you might want to include keywords like “accounting services,” “rental analysis,” and “tenant management” if your property management company offers these services. You can also provide your town or city.
#6 Show Off Your Reviews
Reviews are one of the most important forms of currency when it applies to generating leads and converting prospects into clients. Therefore, show some recent reviews. The number of reviews your business has on Thumbtack will be visible to customers, and they may read them to find out what other clients have to say about you.
Generating reviews should be a focused part of your strategy. Offer something appealing in return for a review. That might be a deal on your services, but it’s not guaranteed. Simply provide an additional service in exchange for the evaluation. Send a note after the project is finished asking for feedback on Thumbtack. Inquire about the project’s successes and areas where you may make improvements going forward. If they would like to collaborate with you again, ask them.
While you may not be the one chasing down leads on Thumbtack, it is essential to ensure that your company profile gives them enough reasons to choose your property management company over the other competitors. With these tips, you’ll be able to stand out and grab the attention of your qualified prospects.