Amanda Hamilton is a multifaceted entrepreneur, interior designer, and public speaker. She is the founder of Amanda Hamilton Interior Design , 3 Foot Nothing, and Palette Archives. With 17 years of experience in the industry, Amanda is known for her ability to create personalized spaces that reflect her clients’ unique aesthetics and stories. She is also the author of the book “Not That Likable and Other Stories I Told Myself.

Key Takeaways:

  • Amanda Hamilton, an interior designer and entrepreneur, emphasizes the importance of building long-lasting relationships with clients and working with interesting people.
  • She believes that the success of her studio, Amanda Hamilton Interior Design, lies in the ability to weave her clients’ stories through their interiors, rather than sticking to a specific style.
  • Amanda highlights the misconceptions about the interior design industry, emphasizing the technical and collaborative aspects of the job that often go unnoticed.

Building a Brand with Style and Substance

When asked about her tagline, “The studio that does cool projects with stylish people,” Amanda explains that her focus is not solely on the depth of her clients’ pockets, but rather on working with interesting individuals and developing enduring relationships. She believes that the key to a successful project is to create a personalized space that reflects the client’s aesthetic and tells their unique story.

The Origin Story: From Accidental Entrepreneur to Business Owner

Amanda’s journey into entrepreneurship was not a planned one. Growing up, she was raised with a strong emphasis on education. After initially pursuing a general arts degree, Amanda stumbled upon interior design and decided to take a leap of faith by moving to Calgary to pursue her passion. Despite facing initial skepticism from her family, she started her own business in 2009 and hasn’t looked back since.

The Reality of Interior Design: Debunking Myths

Amanda is passionate about debunking the myths surrounding the interior design industry. She believes that the industry is often glamorized, with shows like HGTV portraying renovations as quick and inexpensive. However, she emphasizes that interior design is a highly technical and collaborative field that requires extensive knowledge of construction methodologies. Amanda also distinguishes between interior design and decorating, highlighting the importance of the former in creating functional and aesthetically pleasing spaces.

Differentiating the Brand: Personal Connections and Unique Approaches

When it comes to differentiating her brand, Amanda focuses on building personal connections with her clients and avoiding a specific style. She believes that the key to a successful project is understanding the client’s vision and weaving their story through the design. Amanda also emphasizes the importance of trust and open communication throughout the process, creating an environment where clients feel comfortable sharing their challenges and concerns.

Running a Business: The Importance of Processes and Goals

Amanda’s passion for business is evident in her approach to running her studio. She believes in setting clear goals and implementing processes to ensure the smooth operation of the business. By using tools like EOS (Entrepreneurial Operating System) and regular meetings, Amanda creates a structured environment that allows her team to thrive. She also emphasizes the importance of measuring what matters and being adaptable in an ever-changing industry.

The Future of Interior Design: Evolving with the Times

As technology continues to advance at a rapid pace, Amanda acknowledges the need for interior designers to stay adaptable and open to change. She emphasizes the importance of setting short-term goals and being prepared to pivot when necessary. Amanda also encourages interior designers to embrace the business side of their profession, as it plays a crucial role in protecting clients’ investments and ensuring the success of their projects.


Amanda’s journey as an interior designer and entrepreneur is a testament to the power of personal connections, adaptability, and a strong business mindset. By focusing on building enduring relationships with clients, debunking industry myths, and embracing the technical and collaborative aspects of interior design, she has created a successful brand that continues to evolve with the times. As the industry continues to change, Amanda’s passion for business and dedication to her clients will undoubtedly drive her future success.

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